The Four Tenets of BIRD.

The four bedrock tenets of BIRD determine:

i) How we approach and engage the Artist, and what we hope to demonstrate and communicate to them.

ii) The hypotheses which, wherever possible, we explore through the creative process; stimulating thought and  inspiring creative output.

iii) The way we operate individually and run our organisation.

They form the core values by which we are established, and it is our intention that they serve to determine our behaviour and our approach to our work; not as obligation but as inspiration:


To challenge ourselves to bring our own brilliance everyday. To acknowledge that we have a light in us that is unique, and that no one else can bring today what we can uniquely contribute. For our first impulse to be to look for the same brilliance in each other and those we work with, to encourage it, to nurture it, and to celebrate it.


To operate beyond reproach in all that we do. To demonstrate integrity, and to encourage it in each other, by eagerly anticipating its effect on ourselves, the decisions we make and the impact it has on all around us.


In all things to put the relationships first. To die to our own desire to be 'right'. To listen and empathise, to be prepared to internally ask ourselves the hard questions rather than point the finger at someone else. To consistently take responsibility for our actions and our words and the effect they have on ourselves and those around us, all in the knowledge that we will all get it 'wrong' and that's ok. Above all things to nurture and be ready to surrender to the impulses of genuine Love.


To delight in each other. To be ready to receive ourselves as delightful. To delight in our work and the details of the day.

'The quality of life is in proportion, always, to the capacity for delight. The capacity for delight is the gift of paying attention.' (Julia Cameron - The Artist's Way)

What are the benefits of exploring BIRD's tenets?